Why Blogging Is an Important Part of Digital Marketing

What if there was a digital marketing strategy that would raise your leads by 60 percent, make it 12 times more likely that you would enjoy a optimistic ROI for your effort, and help you to receive 96 percent more links to your website? Would you hold that strategy? Of course you would. Not to do so would be almost like throwing money away. Digital Marketing Services Auckland is here to answer all your questions.

Now, what if that very important piece of digital marketing strategy is blogging? 

How Blogging bolster Digital Marketing Efforts

If you have embrace digital marketing as a way to reach more of your B2B customers, you know that your website is essentially important to the process. So, how does blogging assist your website do its job? Blogging helps in numerous ways.

SEO and Traffic

Firstly, think about the way a customer searches for your website. In most cases, the client may not be conscious of your business name. They simply type a question or search query into a search engine somewhere. For example, if the name of your company is XYZ Inc. and you sell widgets, your potential customer is more possible to type in "widget sales" than "XYZ Inc."

So, in order for your customer to find you, your website desires to be ranking with search engines. By posting regular, high-quality blogs on your website filled with related content about the appropriate keywords and search phrases your customer will be using to find you, you will obtain a higher page rank with search engines. The higher your rank, the more possible your website is to be seen and the more traffic you will have. So, blogging helps with SEO. 

The more dependable a person blogs then the more frequent the search engine crawlers will come and will crawl your site.  When they come and crawl your site and see new content, they will conclude that your site is active, is being manage and typically more related than static websites.  Our motto for the past quite a few years has been your website needs to be more like a publication and less like a brochure.

Lead Generation, Nurturing, and Conversion

Once you have all that traffic approaching to your site, a good blog will keep your customers interested in interacting with you. By provided that content via your blog that answers customer questions, address issue your customers have, and provide real solutions, you will turn traffic into competent leads. As leads come back again and again to read your newest blog post, you are building a relationship with those leads, fostering them through the customer journey. You are building trust and establish your brand. When it is time for your leads to make a purchase decision, your brand will be top of mind for them. That is when conversions happen.

Insight into Your Audience 

Blogging also help you expand your detective skills in two significant ways. First, approaching with topics for a usual blog makes you have to think like your objective audience thinks. When writing a good blog, you are continually asking yourself what the reader wants to know, how to best convey that knowledge, and how to move the reader to take action.

Secondly, capture analytics for your blog reveal much about the way your web guests think and feel. Blog analytics permit you to figure out what topic are most well-liked among your readers, which content they share on social media, and even what time of day they read your content. The more you know about your lead, the more empower you are to nurture them and get them all the way through the sales funnel.

Nowadays Content marketing is vital for your business to nurture it. So if you have any questions about it, Contact our Content Marketing Agency Services Auckland. They will be happy to help every business.